Introduction and Overview

This Privacy Policy explains what personal information Dearest Diamonds, INC (“Dearest Diamonds”, “we”, “our” or “us”) collects, why we collect this information, and how we use the information we collect as well as your rights and choices regarding such information. Our Privacy Policy applies to our collection of your information in our stores, on our website, our collection of your information via any channel that you may interact with us, including but not limited to, postal mail, email, phone, live or automated chat, SMS/MMS/text, social media platforms and your use of any Dearest Diamonds online service location that posts a link to this Privacy Policy and all features, content, and other services that we own, control, or make available via any channel (collectively, the “Services”). For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you.

By using the Services or interacting with us offline, you agree to our Terms and Conditions and to our collection, use, and disclosure practices and other activities as described in this Privacy Policy. If you do not agree and consent, discontinue use of the Services.

Dearest Diamonds encourages you to periodically review this Privacy Policy to learn about our privacy practices.

·         Information We Collect

·         Information You Provide

We collect the Personal Information you provide directly via the Services, access our content, make a purchase, participate in contests, surveys, or other promotions (“Promotion”), and contact customer support. We may use Service Providers (defined below) to collect this information.

The following is a list of the categories of Personal Information we may collect and may have collected in the last 12 months:

  • Contact Data. We collect your first and last name, e-mail address, postal address, phone number, and other similar contact data.
  • Demographic Data. We collect demographic information including your age, birth month and/or day, gender, and country.
  • Payment Data. We collect data necessary to process your payment if you make a purchase, including your payment instrument number (such as a credit card number or information identifying your financing account), and the security code and expiration date associated with your payment instrument.
  • Profile Data. We collect your interests, favorites, wish lists, ring size preferences, and other profile data.
  • Contacts. We collect data about your contacts in order to fulfill a request by you. For example, when you e-mail a product to a friend or refer a friend through the Services, we request that you provide names and e-mail addresses for you and your friend. This helps ensure that your friend will know that you have requested that Dearest Diamond send them an e-mail. The information Dearest Diamonds collects from you and your friend will only be used as set forth in this Privacy Policy. By using this functionality, you acknowledge and agree that you have your contacts’ consent for us to use their contact information to fulfill your request.
  • Content. We collect the content of messages you send to us, such as feedback and product reviews you write, messages sent through any live or automated chat feature, questions and information you provide to customer support or comments and content that you may post on social media channels. For example, if you contact a customer service representative or jewelry consultant and provide information to the consultant or submit a request through our Services, we will use your information to respond to your request and to provide you with additional information that we believe may be helpful to you. We may also collect content such as photos, videos or other materials that you submit to us. For example, if you use our Virtual Try On feature, we use the photo that you upload and superimpose a resizable rendering of the jewelry you view through the feature, and we enable you to download a copy of the photo or share it with a friend, contact a jewelry consultant about the jewelry, or save the jewelry to your wish list. Any feedback you submit is subject to the terms of this Privacy Policy and the Terms and Conditions.
  • Government Identification Data. We may collect in certain circumstances other information such as an image of your driver’s license or other government issued identification for fraud prevention purposes. We may also collect government issued identification numbers such as your social security number for tax reporting purposes in the event that you win a prize through a Promotion.

You may choose to voluntarily submit other information to us through the Services that we do not request, and, in such instances, you are solely responsible for such information.

Information Collected Automatically

Dearest Diamonds automatically collects information about your device and how your device interacts with our Services. We may use Service Providers to collect this information. The category of information we may automatically collect includes:

  • Service Use Data. We collect data about the features you use, the pages you visit, the e-mails and advertisements you view, the products you purchase, the time of day you browse, your referring and exiting pages, and other similar information about your interactions with our Services.
  • Device Connectivity and Configuration Data. We collect data about the type of device or browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and other similar information about the means through which you interact with our Services.
  • IP Address and Device Identifiers. Dearest Diamonds collects your IP address and related location data, and other device identifiers, including mobile advertising identifiers, about the devices you use to interact with our Services. We collect this data for various purposes, including to assess and diagnose problems, improve the functioning of our Services, servers, and hosting providers, as well as to analyze trends and traffic patterns, gather demographic information, track the date, time, and duration of each session within our website, prevent fraud, and customize our Services and advertisements.

Dearest Diamonds collects data through the use of cookies and other similar technologies (now and hereafter developed) (“Online Technologies”), including the following:

  • Log Files. Our servers collect logs that include the above information, which helps us understand website usage and trends.
  • Cookies. “Cookies” are small pieces of information that are stored by your browser on your device's hard drive. We use cookies on certain pages of our Services to, among other things, analyze our web page flow, measure promotional effectiveness, deliver you a more customized shopping experience, track visits from our affiliates and partners, allow users to share pages and content to third-party social networking sites, and enable the use of our shopping cart. Most browsers automatically accept cookies. To manage the collection of information through cookies or other equivalent technology you can use the settings on your browser or mobile device. We are committed to providing you choices to manage your privacy and sharing. However, Dearest Diamonds does not recognize or respond to browser-initiated Do Not Track signals, as the internet industry has not fully developed Do Not Track standards, implementations and solutions. Not accepting cookies may make certain features of the Services unavailable to you.
  • Location-Identifying Technologies. Location-aware technologies may be used to collect precise location data when you enable location-based services through your device. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.

Some information about your use of the Services and certain unaffiliated websites or services (described below) may be collected using Online Technologies across time and services and used by us and other parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Services and unaffiliated websites and services.

For further information on Online Technologies and your rights and choices regarding them, see the sections entitled “Other Parties” and “Your Rights and Choices” below.

Information from Other Sources

Dearest Diamonds may obtain information about you from other sources. To the extent we combine the information you provide to Dearest Diamonds through the Services with information we have obtained from other sources, we will treat the combined information by the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the data.

Use of Information 

We use the Personal Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

 We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  You can also opt out of Google Analytics here:

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by using the details provided below:

By email:

By mail: 670 Rexdale Blvd unit #5, Toronto, ON M9W 0B5

If you have a disability and would like to access this Privacy Policy in an alternative format, please call us at +1 416 476 9579